OK, this is really starting to piss me off. Large retail companies are carrying skateboards, wheels, shoes and other stuff that they have no business carrying. Places like DICKS and Pac*Sun are stealing the food off of your local skateshop's table. Footlocker has bought CCS mailorder outright and plans to carry skate shoes. Their goal is to become the largest "Action Sports" retailer in the world. This will SHUT DOWN your local skateshop(you know, that place where you like to hang, that place that will order you that set of Spitfires you wanted when they were out of stock, that place that let you slide a little bit when you really needed that new deck, yeah that place.)
That dude sweeping floors at DICKS has no idea what kind of board you need. All they know is that you have money and they want it. You wouldn't get sushi at McDonald's, Why buy a board from DICKS?
With the US economy like it is, your skateshop is having a tough time already. Now with big box retailers muscling in they face real trouble. Large retail companies carry so much stuff and do such a huge volume of sales that they can sell boards under cost and still make money in other areas. Wal*Mart does the same thing. They will offer a new release DVD below cost because they know it will get people into the store and while they are there they will likely buy some other stuff to cover the loss on the movie. This is the same thing DICKS, Pac*Sun, or Footlocker is banking on. Just like cheese in a rat trap. If they keep making money off us then pretty soon skateboarding will be reduced to one giant Mountain Dew commercial. It will be like little league. Do you really want to see Playschool's "My First Skateboard and Flatbar Set"tm. ?
We can help out the core shops. Only buy your skate gear from your local core shop. When the accountants at Footlocker see that their "action sports" brands aren't selling, they'll drop them and stop competing with your local skateshop. We have a voice in this. We can let them know we don't need big time retail in skateboarding.
Don't let these big box retailers take over our passion. This is our art, our love, our life. I'm not gonna let the corporate fat-cats in their fancy suits come in and take our skateboarding industry away from us. I like my local shop. The scene here wouldn't exist if it weren't for them. I'm gonna do everything I can to insure that future rippers can know the close knit core scene too.
So let's hear it for your local shop. Give them a shout out here and help us spread the word.
Me: My local shop is
Cheapskates in Memphis. Alive and kicking since 1985. Keeping it strong and always helping out. Big props also go out to
Cordova Board Shop and
Desoto Sk8. If you're ever in the Memphis area, drop in and check them out.